Nell Sleep
Campaign Production
Content Creation
3D Rendering
E-Commerce
TYPE
PROJECT
Nell Sleep is a luxury sleep brand featuring mattresses engineered in Japan and designed to deliver exceptional comfort, support, and sleep quality.
CAMPAIGN BRAND SHOOT
Led creative direction and full campaign production, including concept development, location scouting, prop sourcing, photography, videography, editing, and final asset delivery for website and advertising assets.
PRODUCT RENDERING
Created detailed 3D renderings illustrating the internal construction of the mattress, highlighting individual material layers, components, and product features to support marketing, education, and sales efforts.
UGC CONTENT CREATION
Executed full-service UGC content creation, including talent sourcing, location scouting, filming, editing, and delivery of platform-ready assets.
Campaign Production
The goal of this campaign was to create a library of professional photo and video assets for use across their website, digital advertising, and marketing channels.
We collaborated closely with the client throughout every stage of production, from concept development and mood boards to location scouting, model sourcing, styling, wardrobe selection, shot lists, and creative direction.
UGC Content Creation
A roster of influencers and talent were selected to create authentic UGC content tailored to the brand's target audience. Through strategic scripting, filming, and editing, the content highlighted specific product features and selling points while maintaining a natural, creator-led feel. Multiple versions were developed with unique hooks, voiceovers, and edits to support testing and optimization.
3D Product Rendering
To visually communicate engineering behind the product, a series of custom 3D renderings were developed showcasing the mattress's internal layers and materials.
The project included both exploded full-layer views and detailed close-up renderings designed to serve as interactive website elements.
